Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TapNation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: within a few days the issue is fixed with an update and I received a reply from the game developers. That works for me! I like this game but I have to constantly restart it to progress at all because it freezes completely. It’s difficult to exit out of the game when this happens and while it does mostly save my place, it happens so often that I can’t even finish one of the waves within a level. I am hoping to see an update fixing this soon or I’d have to delete this :(
The game starts so fun but soon you realize the game is the same and it’s all about the ads. I’m to lvl 70 and it’s still 10 or 13 waves. The augments are the same. And if you want good augments you have to watch the ads. Though I’ve played watching the ads vs not watching the ads and the it’s only slightly more difficult to beat without the ad upgrades. But if you don’t watch the augment ad the game gives you a forced ad anyway. Funny the “remove ad” ad even states that it only removes forced ads. The characters move slow, but you want to speed up the game then you have to buy the speed up. There is a limited amount of buildings and a limit number of times you can merge them but with only 10 or 13 wave I still haven’t got to the top merge. The enemies are all the same though sometimes the skins change. So it’s fun to try and fit all the buildings on the board but there’s no strategy other than getting buildings on the board. I don’t have to choose what buildings base off enemy just fit it on the board. Improvement ideas: change the board shape and size. And more diversity. Less ads
I got this game a couple days ago and I love the gameplay. The combination of resource management, Tetris style puzzles to try and fit as many buildings as possible, and the auto-chess style gameplay is amazing. On top of that the upgrade tech trees for everything feels good. Gameplay wise I have no complaints. Only if the game ran as intended at all times. The game tends to glitch out really badly if you tab out of the game. Not even if you got to another app. If the game isn’t continuously running on your screen it glitches out. You then need to shut down the game and relaunch it. Sometimes it remembers the wave you were on, and sometimes it doesn’t. I would recommend a fix for that ASAP. The other thing is, the ads go on for too long when you click the option. Have the same ad on repeat and run 2/3/4 times in the ad break is ridiculous. Either short the time to where one play through is enough to get the reward and skip or have fewer of them.
Prepare for Epic Battles and Strategic Challenges in the Ultimate Merge Defense Game! Get ready to face wave after wave of relentless enemies determi...
| Name | Price | Type |
|---|---|---|
| Gems Reroll 1 | $0.99 | One-time |
| 1 Day Speed Up | $0.99 | One-time |
| Skip It 1 | $2.99 | One-time |
| No Ads | $4.99 | One-time |
| Gems Reroll 2 | $4.99 | One-time |
| Blessings Pack | $4.99 | One-time |
| Paladin Pack | $5.99 | One-time |
| Skip It 2 | $7.99 | One-time |
| Skip It 3 | $19.99 | One-time |
| Premium Pack | $19.99 | One-time |