Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Caleb Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worked great for a while, now won’t load any air space sectionals.
I love this app for navigation on my paramotor. It’s so easy to plan a route, join up with friends, see where they are on your map, and get back home. All of this works without creating an account or providing any personal info! Easily the best out there.
Just downloaded it to try, but, don’t like that setting it up, it wants Location “ON ALL THE TIME”, instead of “while I’m using the app”. Soooo … probably end up not using it at all! Fix that issue and I’ll reconsider downloading and trying again.
- Navigation tools (waypoints, ETAs, etc) - Live location sharing - Live shared waypoints - Group chat - Airspace sectional charts - Weather tools - A...