The Preparedness Project

Alicia Wood · iOS

The Preparedness Project

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Preparedness Project screenshot 1The Preparedness Project screenshot 2The Preparedness Project screenshot 3The Preparedness Project screenshot 4The Preparedness Project screenshot 5The Preparedness Project screenshot 6The Preparedness Project screenshot 7The Preparedness Project screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Preparedness Project Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.3 ★(12)

Rating Distribution

2.3
★★☆☆☆
12 reviews
5
67%
4
0%
3
0%
2
0%
1
33%

Top Countries

🇺🇸 US🇨🇦 CA🇦🇺 AU
Reviews (3)▼
★☆☆☆☆rockinsteph103/28/2024
Do Not Sign Up for the Subscription!

I signed up for the subscription so I could log in more food stores than the free version. I have now not used the app for several months and have been trying to cancel my subscription but the email they provide for customer service never responds. I have emailed several times and there is no phone number to call. Next step will be disputing the charge with my credit card provider.

★☆☆☆☆Danielle Lev.9/11/2023
A great start, but exclusionary

I was super excited about the concept of the app to categorize, inventory and keep a list ready to go. Turns out, you can only inventory ten items before needing to pay $6/month indefinitely. That’s not something I’m interested in. I know they’re trying to make an income through the app, but as a prepping mom, being on the hook for another service indefinitely is not fiscal preparedness. If the inventory option was free and the bonus content was paid, that would make the most sense. To get users invested in the app before having them commit money to the community. The money grab up front makes the app worthless to me and I’ll be deleting until it becomes more accessible up front.

★★★★★I.Zaleski8/27/2023
Great app!

The Preparedness Project is just what I needed to start my emergency preparedness! I had been using other inventory apps but they weren’t very functional and the aesthetics were not there. When I was introduced to the app, it was very functional and it gave me tools I needed to stay organized. The aesthetics were an added plus! In the short time that I have had the app, I have managed to build a 3 month emergency food/water supply and toiletries! This app has been a huge game changer for me and it’s motivating to keep going with building my stores.

Version History (14)▼
1.0.131/31/2024
1.0.121/29/2024
1.0.119/15/2023
1.0.109/3/2023
1.0.97/24/2023
1.0.87/11/2023
1.0.76/30/2023
1.0.64/8/2023
1.0.53/11/2023
1.0.42/28/2023
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

An all-in-one app designed to simplify your food, water, and toiletry storage needs! The Preparedness Project app provides:     ⁃    A robust food t...

iOS App ID
1615829197
Content Rating
4+
Min OS
11.0
Size
47.3 MB
Publisher
Alicia Wood
US