Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Netflix, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I usually don’t like these kind of games but this game was so engaging and forced you to really think about your decision and pay attention. The amount of detail put into the game is incredible. Like they’ll make references to previous conversations and there are so many different options for dialogue and it all affects the story and how others see you. Someone said that you spend too much time walking but I don’t think so because you have very interesting conversations with the other characters while you’re walking and even then you don’t walk around meaninglessly. Very minor spoiler but when you finish the game it shows you what percentage of players had the same outcomes with other characters and there are so many different outcomes which is so cool and I really wanna see how I can get these different outcomes. I also love how many different ways you can end the game and how it makes you feel like your choices are endless. This is my favorite IOS game ever, can’t wait for the second one.
So the story seemed pretty interesting (I didn't finish though because of what comes next, so I don't know if it was ALL good) - the weird parts were creepy enough and intriguing enough to want to find out more. The gameplay however was way too drawn out. SO much walking everywhere, even to places you've already been to - using the map for shortcuts would have been really nice. And navigation is often buggy - your character getting stuck or not progressing properly until you've tapped a bunch of times or fiddled with it (once even my companion got stuck and stopped following me, though his dialog continued, which was weird). So much talking too, and much of it just boring chatter (especially from the two guys). Plus, the dialog choices don't all stay available long enough, and there are even times when choosing a dialog ends up overlapping other dialog, making it hard to hear/read both. Then there's the saving - it only saves at the beginning of each area, so if you complete an entire area but don't move on to the next (like if you suddenly have something else to do), you end up having to repeat the entire area! This was also not indicated at the beginning, so you don't find out till you end up having to repeat an area.
I love this game this game the first time I played it was the original mobile version and I fell in love with the characters, Story and soundtrack. I obviously needed to redownload it once I saw a new version of it. It’s still just as good as when I first played it and I don’t know if they did a graphics update or not but the art style is still so good. But I keep crashing during the scenes where Alex talks to her past self in the reflections after you go to the other side. Hopefully there will be a newer update that could fix this. I’ve looked up online how to try and fix it but none of it has worked and everything from my phone to the game is up to date.
Available exclusively for Netflix members. A fun night partying takes a supernatural turn for the teens of Camena High. Unlock the horror, adventure...
| Name | Price | Type |
|---|---|---|
| Netflix Standard Plan (Monthly) | $19.99 | Monthly |