Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BillMari Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I heard you guys on the Carl Nelson show. Sounds like a great idea but why do you need my phone number? I’d rather use my email address. Kind of a red flag for me…
Super easy to use and you’re literally helping black people be safe all over the world.
This is how you do your part. Download this app and let everyone know what businesses are safe to walk into. Trust!
Build a Safety Network for Our Communities Help protect Black people from racism and Afrophobia by recommending Black-friendly businesses. Share trus...