Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OCO Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No bueno
I open the app for the first time, and it asks me two questions. Will I allow the app access to my photos, and how do I like the the app? Rate it now! since I just opened it, and there’s a rush for a review, I would have to rate it one star because I know nothing about this app yet. Maybe wait a day or two when asking so I can actually use it first and give a more informed review…maybe…
As soon as you let the app scan and access your photos, it immediately crashes and won’t open up a again. Think about this before you try it.
One of the BEST APP saves storages by CLEANING PHOTO ALBUM # HEIF Format Transform - Automatically identify all photos in your Photo Album that can...