Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗8SEC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
"Since I downloaded this game, it has become an integral part of my daily life. I've been playing it continuously, and it has kept me entertained both during and outside of work. However, it stopped working at a certain level, and despite sending numerous messages within the game to inform the developers about this issue, I have not received a reply yet. I love the game so much that I would gladly continue playing if they could fix it. I appreciate its simplistic yet engaging layout, and I hope the developers will be able to resolve the glitch."
First off I like the game! Lots of upgrades and bonuses and the game is very well laid out. The motion is very smooth and done well. This is where it at least gets 2 stars. Downside is the massive amount of ads. I’ve timed actual gameplay versus time spent watching ads and it’s a ratio of 1:4 which is absurd. Even after buying the starter pack to reduce ads as a trial run. I’m all for paying good money if a game is nice such as this could be, but if ads are still thrown in there at this quantity - don’t expect customers like me to stick around or dump much funds into it. To be honest this is probably one of the only few games that I regret even spending any money on with the amount of actual gameplay I’ve been able to experience so far. My personal suggestion would be re-evaluating your monetary strategy with this one.
The developers did well with this one. It’s a very casual game, nothing too deep or intricate, but still fun enough to enjoy playing. It’s got enough moving parts to keep it interesting but not so many that it starts to feel like a part time job. It’s got it’s little challenges that keep it somewhat engaging, but it’s not so difficult that it becomes a headache. Best of all, you don’t have to spend money to progress in the game, especially if you don’t mind watching some ads for free goodies. The forced ads are there of course, but not overwhelmingly so. A good choice if you just want a good little game to use your thumbs on when you’ve got some time to kill. 👍🏼
Merge to fight the horde! Have you ever dreamt of being a squad leader ? Now, it’s time to be! You will have to survive the horde of enemies and cou...
| Name | Price | Type |
|---|---|---|
| Mini Gem Pack | $0.99 | One-time |
| World Pack | $0.99 | One-time |
| No Ads | $2.99 | One-time |
| Welcome Pack | $2.99 | One-time |
| Gold Hack Pack | $2.99 | One-time |
| Piggy Bank | $2.99 | One-time |
| Small Gem Pack | $4.99 | One-time |
| Commander Pack | $6.99 | One-time |
| Battle Pass Season 1 | $7.99 | One-time |
| Shock Pack | $9.99 | One-time |