Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PROJECT H PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The CATCH Control is great hardware to help lower your electricity bills. The app requires multiple steps to perform an action when it could be achieved in one gesture, for example: - you can't swipe through daily usage graphs to compare stats. - to go each feature, you must press menu then select the feature, rather than pressing a button at the bottom of the screen. The app provides screens that aren't needed, for example, on the Home Screen: - if you press the House image, you go to a screen that displays exactly the same information but in a different format. - if you press the Device Control image, you go to a select device screen pop-up that's really hard to use and that serves the same function as the device list in the Control feature. Please take inspiration from the award winning apps on the App Store.
The old app for Catch was a bit clunky and did tend to ask you to login each time but the new version is really good and seems to have fixed this issue. We’ve got 2 Catch relays and they monitor our system perfectly and give fantastic control of our hot water too. I’d highly recommend these guys.
If you asked high school kids to build an app as a project, and they handed this in, you'd tell them to go away and bring back better work. Love the idea of the Catch product itself. Logging in each time is a nightmare. I thought I'd put the password in my Notes so I could just paste each time rather than re-key every time. But the app won't let you paste. Please update this guys.
Monitor and control your CATCH Power devices.