Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Memphis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has made applying for college and maintaining my classes/schedules very easy and enjoyable to do. I’d highly recommend this app for all UofM students and faculty.
Loving this course with Professor Veverly Edwards, she is clear in her communication and is strengthening my form of writing and reading.
Love that we have an app and love being able to use it (but there definitely needs to be some updates to the software)
Keeping in touch with Memphis is now easier and more enjoyable than ever before. With this app, you can check out Campus News and the Events calendar...