Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael David Thomas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried for an hour to place an order in Houston, Texas, and it kept going back to the UK time, and showed closed at 6PM CDT. Could not get a trigger to set up the location I wanted locally.
Stuck at country 44
The aap does not even let register any one. The telephone area code is fixed to +44. Since no one can give the phone number with area code+1, it is useless.
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