Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is so buggy, I can’t believe engineers are capable of making simple mistakes like displaying completely incorrect data for the total installs. Total installs is cumulative, how can it drop down 90% one day and then come back up the next day? This is literally only possible if the engineers were forced to use AI in their workflows. You would think that a company with a $3 trillion market cap would be capable of investing in better workflows like HIRING actual people rather than investing in the most non-human, dystopian future where only AI bots work for the executives. The support channels are also filled with bots, no actual human interaction can be made with the Play Console team. They’re all unrelated automated responses that always makes you think whether a human actually read your support request. The app review process is also automated and it always makes incorrect rejections without any evidence or how to ACTUALLY fix the issues in your app. It doesn’t tell you what triggered the rejection. So, you just have to spend months trying to figure it out by yourself only to find that Google’s rejection was completely unrelated and incorrect.
Throw a dying man a bottle of water and he’ll be happy. That’s this app. I’m pleased that it finally exists so I get push notifications for approvals but the app itself doesn’t do much else. I can’t release approved apps, and I can’t manage releases either. On top of that, the app itself is just mediocre - scrolling is very choppy/frame dropping, and swipe back gesture doesn’t work. It feels like a non-native app someone just threw together in a few days. I would expect more from Google - are they not incentivized to have developers use their platform more?
Finally, the iOS version of the app is released, and I hope to add more features.
• Monitor the metrics you care about • Manage your app's orders and issue refunds • View and reply to app reviews • Track and monitor the availability...