Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Best Friends Animal Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a long time supporter yet there is nowhere I can find on the app to login to my established account. The app only seems to allow for new accounts. The Profile icon has nothing to do with a profile, it’s for saving Favorites, and the Settings icon is for app version and checking for updated content. Clicking on the Developer Webpage only takes you to the Best Friends Home Page. I don’t want a second account. Why is there no way to login to an existing account?
Take a self-guided tour of the world's largest no-kill animal sanctuary for homeless pets. Meet the animals who call it their home-between-homes, and...