Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Olive Healthcare Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app. It gives a lot of useful information. I do wish that there was more explanation of things. Example; you display muscle mass (-fat and -bone) but a lot of comparisons use Lean Body Mass which includes bone weight. It would be nice if there was an explanation for what formula was used to determine the bone weight that is removed from the muscle mass. I’d also love it if it integrated with my Fat Secret account because I have a lot of custom private meals that would be super convenient not to have to track in 2 places. Lastly data is ingested from Apple Health but it doesn’t write anything back. If it did I could then back up the data via Apple health Api.
Don’t limit your challenges, challenge your limit. Only 5 spots of your body are needed to get to know about your body muscle composition. [What you g...