Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMERICAN MATHEMATICAL SOCIETY INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Given that there’s no free Wi-Fi at he conference and most people aren’t getting paper schedules anymore, it seems rather inconvenient that it often jams up if you not actively connected to internet. For example, I was looking at “events” and shut down the app, but when I reopened it, I didn’t have internet. So, even after rebooting my iPad, it wouldn’t allow me to back out of that page. It just kept insisting I needed internet and refused to do anything else until I found internet. This almost made me late to a talk, because my schedule was in that other side I couldn’t access. It’s also constantly interrupting meetings with “ads”/messages. Those could at least be timed better, like only the top of even hours or such. They’re like every 30 min. I’m not here to read the ads on this app the entire day! All said, however, it feels better than in past years (when would have given fewer stars), for reasons I don’t recall. But it has improved for sure!
The 2024 Joint Mathematics Meetings will be held in San Francisco, CA on January 3-6, 2024. The meeting will be held in Moscone North/South and the Sa...