Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M9 Creative LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to pick up the first key
Pluses for 3D exploration and atmosphere but the puzzles were pretty bad. Tons of repeats. Oh… another lever puzzle? Then some solutions were just so so random. VERY linear progression without much problem-solving needed when it comes to how/when/where to use which items.
Driving home from the airport you glance at your fuel gauge and notice the needle is hitting the red line. Starting to feel tired you decide to take a...