Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Steven Pena Sr. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tough love FTW - thanks Dan and team!
Thank you sir for your content on your app. It’s insane that you give your information out for free. There’s absolutely no excuse for anyone. 90% balls and 10% brains.
For starters, I stopped feeling sorry for myself and wanted to hurt just as much as I wanted to grow. Pain is growth! I remember calling my father and telling him “thank you”, for kicking me out of your home when I was a senior in high school. Dad, thank you for saving me from being loved to death! My dad grew up poor and became successful. I grew up rich and became poor. I embraced this change and still dig through my dirt myself . I can rewrite and re learn what I emotionally bankrupted myself from having, being a spoiled snowflake. -Dan Peña is the father we all needed growing up!
The Official Mobile App by Dan Peña - The Trillion Dollar Man. Contains all the free content provided by his site with easy-to-use navigation. Devotee...