Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Irfan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hello mothers of the app store, whatever you do, do NOT let your child play this game. Ever since my little Colten has been playing this game he has been very naughty. He took “inspiration” from the first level and locked himself in the shed and we are unable to reach him. He has been in there for three days and hasn’t eaten a single thing. Our sweet little angel has turned towards the other side and is now a sinner. We really hope you are happy, game. You are the reason our little suburban home has gone to madness. Signed, Momma Bear, Christine
A boy who is all ready to tease the neighbor’s granny by doing different kind of creepy and fun pranks to her. The virtual parents of the boy are leav...