Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Irfan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app. Opened it, had to watch a 10 second add after I selected start from the menu, then the app crashed. Tried opening it again, same thing happened. Game looked cool in the pictures, but I’ll be deleting this disappointing app.
This is like the worst game I’ve ever played in my life and I love animals but I freakin hate this game
Why the heck did you only put ten levels? Also add the ability to play in free play mode. Listen I love this game but you need to take my fudging ideas and put them in the game. I AM NOT A HAPPY TOMATO RIGHT NOW! LOVE A NOT HAPPY TOMATO!
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