Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bilal Ahmad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is… - the most sloppiest fall guys copies I’ve ever played. For example, the icon for each character is broken. It doesn’t show their picture, but their texture is shown. That is ridiculous. - I usually don’t complain about ads, but the amount shown is unacceptable. During a match, you get 3+ ads in a minute. This was not during the queue (because there is none), but when I was playing. Not to mention that the game is not paused while they’re playing. - The controls are floaty. Jumping is awkward and dashing is broken. I found out that if you can mash the dash button enough, you can easily launch yourself to the front. - The camera is also awkward. in the first few minutes of playing, I had immediately walked into a hole because the camera was so weirdly placed. - Some characters are also broken. Looking through the character selection, some of them have their eyes glued shut. This is awful. It’s a cash grab.
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