Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NOWATCH BV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE the look as it doesn’t look like a smartwatch. Classy and gets my deep sleep in, steps, heart beat, and alerts me whenever I’m inching towards stress+ so much more data abt my health I had no clue about. The app has gotten so many new improvements as I continue wearing it everyday for the past three months! It’s been a great journey so far with my NoWatch!
I’m pretty exacting about UX/UI and this app just keeps falling flat. I love the look and feel of the watch. The battery life is great. But the app is just trying to do too much. On the timeline screen alone I counted 13 things I could tap for more info not one is labeled. Please please hire a strong app design team and simplify!I don’t believe the stress analyses because it’s too much of a pain to corroborate on other screens.
The watch is lovely. I was excited to have a tracker that doesn’t look like one. I especially wanted to use the stress management features. Unfortunately, the app cannot distinguish a high heart rate due to stress vs me going quickly up a flight or two of stairs without me manually logging it as an activity. The checkin feature allows me to timestamp when I thought/felt something, but the function to log information about the checkin doesn’t work. So I just have timestamps which I reconcile against my calendar. It also seems to struggle identifying when I fall asleep and wake up - but it gets close and that isn’t a problem for me. Those two things are the main drawbacks. I still like it though even if just to see my heart rate over time and for the AI generated mental health suggestions/observations. Please improve the app. You’ve got a great thing going if you can work out the kinks!
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