Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TapNation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the idea it’s decent I downloaded the game because I was bored and a lot of people were saying it was racist and mosaginistic (idk how to spell it) but they said that there was an update so I decided to check it out and I’m not saying it was a mistake but it didn’t do me any favors. I do agree with fact that it was mossaginistic in the sense that it was superficial but this is a typical apple store game and yeah I don’t agree with the opinions they have in the game it’s not like the App Store is taking this off although I wish they would it’s not very likely for them to do so. I don’t think this game was particularly racist either but to be fair I only played 20 levels so maybe I missed something and I don’t have a valid point but there was only white people in this game but that is a typical game and I don’t think this game was being blatantly racist. The actual game itself is okay like the title says but it’s like any other game and it’s not very unique.
i played through the whole game (on airplane mode cause the ads ARE insane) cause its fun seeing just how horrendous free appstore games are sometimes. early in i noticed there were zero people of color, unless you count the occasional gross racist stereotype or whitewashed native american. the game did update, letting you make any moral choice now, but the angel still comments on it with the dialog from what they think you "should've" picked, including praising you for sending a man who BURNED DOWN A SCHOOL to heaven cause "they were teaching the kids how to be terrorists!" yuck. also all the women either want kids, their husbands money, or are cheaters. none are shown saving people or donating to charity or even doing like, impressive evil stuff. sometimes their crime is "being ugly" or leaving their abusive husband. do i even need to mention the lack of queer relationships? this game is simple and straightforward and cartoonish, obviously made for young children, however extremely sexualized and full of horrible imagery and influencing quotes. there is no point getting this game for yourself and harm in getting it for your children. thanks for reading.
So I love the humor and that I can choose who is right or wrong, but the ads, I paid to have the game ad free though I still have to watch ads for rewards and if you don’t watch the ads you don’t get any rewards, I don’t think it is fair having people to pay to have no ads when you still have to watch ads,the other thing is, a lit of text in the speech bubbles are getting cut off so you aren’t getting the full story to make a choice, that is pretty annoying too, if you could work on those two things I would for sure give this game a 5 star :)
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| Name | Price | Type |
|---|---|---|
| 150 Coins | $1.99 | One-time |
| 500 Coins | $2.99 | One-time |
| Package 3 | $3.99 | One-time |
| 750 Coins | $3.99 | One-time |
| Weekly Subscription | $3.99 | Weekly |
| No Ads | $4.99 | One-time |
| Package 1 | $5.99 | One-time |
| 1500 Coins | $6.99 | One-time |
| Package 2 Offer | $7.99 | One-time |
| Package 2 | $9.99 | One-time |