Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Klein Tools · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s ridiculous that this app requires you to accept a huge Klein Tools watermark on every photo you take. It’s the top complaint about competing products in reviews - Klein should learn from that mistake and offer an option to disable the watermark so you can see the full field of view of your images.
The hardware works great and feels very well constructed, though the lightning connector is minimally short, so it essentially can’t be used with a phone case without a cheesy import adaptor or extension cable. Seems like a major oversight for a device from a company that caters to trades people. The software functions. As other reviewers have noted, it needs serious refinement. 1) camera rotation. Since the hardware plugs into the bottom of a phone, you essentially block it with you hand while holding it, so you have to rotate physically to landscape, but the app doesn’t. 2) remove the Klein logo/watermark. Totally unprofessional to have that in images that might be used in reports; and I’ve already purchased a Klein device in bright orange that is hanging off my phone. Branding on the images and videos is insulting. 3) microphone mute/disable on videos would be a great nice-to-have
Overall the app does what it should with the imager. However it could be improved. Here’s a rundown of what needs to be included in a future update: 1. App/Imager details needs to rotate with screen orientation. 2. Ability to remove the Klein logo and/or add our own. This point seems a little unprofessional on the part of Klein given the cost of the imager. 3. Ability to adjust/tweak the focus (if this is even possible). 4. Ability to mute microphone/audio on videos when recording. Again, app does what it should especially given that it’s v1.
The Klein Tools Mobile Thermal Imager transforms smartphones into professional thermal imaging cameras with 19,200-pixel resolution. Captures hot an...