Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pure Coastal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
More pool companies should have this app. I’ve gone through some that don’t leave any word about what they actually did to my pool, and others where you can never get a hold of them. My company uses this app and I know when they’re coming, what they did, and it has auto-pay so I don’t have to keep remembering to pay them. They don’t have to jeep asking me for my credit card every month. Great app.
Buttons not lined up correctly. Did you even test this app?
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