Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VRG GRL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not from Australia, but I sure wish I were. I fell in love with this clothing line last year, and they continue to impress and surprise me. I love the fabric that they use, the designs that they create, and it all makes me feel very happy. I’m 50 and fabulously wearing these designs!
Your signup process is tedious. Once I have created an account, the activation email shouldn’t be red as it notified me that it sent the invite to my email. Then, once I have selected accepted invitation through the app, the next page should not be resetting my password even after hitting submit (cause I have done it during the account setup). I still couldn’t activate my account because of this. Annoying.
VRG GRL is an Australian-designed fashion brand creating bold yet considered pieces for those on the edge of their best evolution yet.