App Profile: Ruti

Ruti was founded in 2009 to change your relationship with your closet.
We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in.

We have three rules for design:

It must be COOL.
You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.

It must be FLATTERING.
Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.

It must be PRACTICAL.
80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.

Shop our new app!