Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soul Alive Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app started off solidly when I first signed up for a trial back in August. I was going through a bit of a crisis at the time and while the existing library was small, the live classes made up for it as I could view later if I wasn’t able to at the time. In October, they stopped providing live classes at all and the app became super glitchy, uploading old recordings of live classes I’d already seen. I tried numerous times to provide feedback and this fell on deaf ears. As it stands, the app is only offering a very small library of recorded meditations (around 20) and my $99 membership fee is considered a waste of money. I’ve since signed up to another app where I get far more for my money. A frustrating and disappointing experience.
I absolutely love this app. I do the live classes 2-3 times per week and I enjoy checking in on the mindful moments when I go for my daily walk. It’s a great way to keep you aligned when work and life is busy around you
The Soul Alive app is amazing. It’s so easy to join live classes and even catch up on classes if you miss the live sessions. The reminders for upcoming sessions is great and there are so many other little pockets of gold throughout the app that help you on your journey!
Feel more alive with Soul Alive! Soul Alive is a virtual mindfulness studio, library and community created to help you live your best life. We do th...