Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZenBusiness PBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I ordered their Pro service to form a company which was supposed to be a ‘rush’ service. Then a week later they contacted me to say the name wasn’t available. I replied to cancel the service. Their website says 2-3 weeks for rush service. I then tried to call them to cancel. I was on hold for 20 minutes before a person finally answered. After explaining that I needed to cancel my account, she said she needed to put me on hold until an account manager was available. I told her I couldn’t wait and she said they’d call me back. Almost a week later I called again and asked to speak with an account manager to once again attempt to cancel my account. The person I spoke with took all of my info and then told me he would attempt to reach an account manager. I was on the call for 15 minutes before I finally spoke with an account rep who then cancelled the service and refunded me. While the last 2 people I spoke with were polite, it took entirely too long to reach them and I cannot recommend them or their services. Then I went online to my state and formed a new company and followed up with an EIN from the IRS in less than an hour for less than a third of the cost I had been charged.
They don’t make it any easier than doing it yourself. Actually it’s harder. Their website build is horrible. It builds a very very basic website. No calendar, no booking, no payment methods…. Nothing that any basic company needs. Their photo gallery setup limits you to 8 photos. You can’t access your email they provide from mobile or even their own zen app. Can only be done from a computer. Trying to login from mobile to the mail portal causes an unknown error and kicks you back to the login screen. For zen to put this “website builder” out is laughable. It looks as if it was done by a high schooler in the early 2000’s. It’s a money grab and nothing else. Provides basically zero function for a business except being a description page. They also are no where near as fast as they say they are. It took them 3 days just tell me my company name was free. In my state they have a website and it takes 20 seconds to check that. If you used them as a registered agent…. Good luck. You are stuck with that subscription until you resubmit all your paperwork to remove them. You can’t even cancel your email subscription on their app or website. You MUST call. Their usually wait time is 30 mins. I wouldn’t recommend these guys to anyone. With all the headache and excuses you just might as well do it yourself and save a couple hundred dollars.
I had a fairly decent experience starting up my LLC with ZenBusiness. They were nice and seemed fairly knowledgable. I do think they push the up-sale on their subscriptions. I find that I could just keep track of many of these things myself (mileage, expenses, etc.). However, it is convenient and looks nice and orderly when it’s on your screen. The app is terrible. You can’t add expenses and do other simple operations like you can on a desktop. If you need to enter something at the bottom of the page, it is unclickable because it is blocked by their dashboard buttons. Very upsetting and inconvenient to have to use my laptop every time I need to put in information which should easily be done by phone.
The journey of starting and running a business is complex. Most people are left to figure it out alone. They don't need another tool. They need a guid...