Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Cardy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Talk about a utility that I didn't know I needed, and wouldn't have known what to ask for if I had, but solves a problem easily and quickly every day? This is it. Went from not knowing it existed to essential part of my workflow in a single use.
Time zone apps are often too complicated. This one is simple, to the point, and cleanly designed. Thank you!
Such a great useful utility written and created by a bunch of lovely people. (I would know, cause I’m one of them)
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