Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗株式会社SMBC信託銀行 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very bad designed, it miss all the most important features or are hidden somewhere and not in the home page (like transaction details, account numbers, or how to make a transfer). It was also so difficult on creating ID and password that I quickly got frustrated. I would not recommend to anyone, it needs a major update.
All we need now is a proper iPad app.
【Main Functions】 ■Balance Summary/Account Details and Activities ■Available online banking in this App ・Domestic Fund Transfers/Overseas Remittance...