Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yakima Herald Republic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You keep repeating the same stories day after day and there is never all the news that should be in the paper. If it gets any shorter you may not need to run it at all. If it wasn’t for the crossword puzzle I’d cancel.
This app frequently freezes up and I delete in order to upload anew. It works for a while then re-freezes. Now when attempting to download the app it just opens at the sports page it froze on days ago. I am totally unable to “Get” this app now.
This app does not even allow me to use my saved password on my iPad or iPhone. I have to manually type it in. I often have to login several times each day to finish even the daily paper. I can usually get to page 10 then I have trouble with it loading.
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