Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unimob · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved the concept and the art style and everything about this game but the amount of ads you want us to use. Say I was out of money and couldn’t get a single tower. But you want me to use an ad. That’s alright, right? But then if I won, you want me to use another ad to triple my ending money. Why not more money? I play again, but you ask me for an ad again. I have the same problem again. So I have to tap the ad again. And I definitely did not mention every ad. There’s one in between every. Single. Round. So, overall amazing game, and I played for hours. Just reduce the ads now. (Sorry it sounds demanding but it’s really not)
I have all these apps in their Mourad forms more of a ad farm in this game this game is not bad yes it has a lot of opportunities where you can pick ads but for me they all work then give me their award blah blah blah the other apps that I have one of them the levels are very short like it’s not even like this game but it still is a game you play level four depending on how far you are from is getting like five seconds to at the end maybe minutes most 10 AM after every level without for a day or add add add a long ones to yes you’re able to skip them but they take a while and I have so many more games like this that are more of an ad form in this game I just like to say yes it’s a good game yes in need some improvement yes it is slightly an add warm but it is not the worst when I’ve seen are so I use voice typing so if something is wrong that is why
The game itself is fun but I’m watching the ads and it’s not giving me the reward. Something is definitely wrong and because the ads aren’t working I can’t get past chapter 6.
Embark on an epic journey of strategic conquest in the thrilling world of Merge Towers - Kingdom Defense. This free-to-play masterpiece blends the eng...
| Name | Price | Type |
|---|---|---|
| 80 gems | $0.99 | One-time |
| Starter Package | $1.99 | One-time |
| Daily Pack 4 | $1.99 | One-time |
| 1-day remove ads | $1.99 | One-time |
| Level Pass | $4.99 | One-time |
| 500 gems | $4.99 | One-time |
| Hero Package | $4.99 | One-time |
| Battle Pass Package | $7.99 | One-time |
| Daily Pack 3 | $9.99 | One-time |
| Premium Package | $14.99 | One-time |