Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Southern Mississippi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Makes you sign in multiple times before it can be used
This app needs some serious updates. I have not been able to successfully login to it for over two months because it keeps asking me to login over and over again despite having the correct login information. It just pulls up a new login screen for me to do it all over again or it goes completely blank. Before it did this it worked perfectly but now idk what’s wrong with it. Someone needs to fix it.
When I click on an email to open nothing comes up but a blank screen.
iSouthernMS, the official mobile application for The University of Southern Mississippi, allows you to stay connected to all things Southern Miss anyt...