Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playbook Computer Software Trading One Person Company L.L.C · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My wife loves a deal and to know where is good to go out. This is so handy to find the best deals, redeemable beach, pool days and of course date nights. I've had it for 2 weeks and already found two great deals. Looking forward to more.
Hey there! We are here to change the game when it comes to eating and drinking across the city! Playbook is the go-to app to search and filter all of...