Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucas Dahl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The obstacles come seem to come at weird intervals when you go for longer, but the game is fun!
I enjoyed playing this game. Really addicting and fun to play. Highly recommend it!!!
Super adorable sprites, I can’t wait to get them all! It has super fun gameplay for a free game!!
A familiar mysterious looking runner takes off out of nowhere. what is hiding, what does he want, more importantly what is he running from? Avoid the...