Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ByteCurve · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It took me months to figure out how to add a second student because a somewhat useless dialogue box on the bottom blocks the “add” icon and it’s not clear that there’s an option to swipe it away to reveal the button underneath. Similarly, there’s a dialogue box that pops up over the “Save” button on other screens. Non existent customer service too.
Half the time it doesn’t work. It never works on early dismissals. So it’s just sometimes helpful.
I like the idea behind this app However, it’s consistently not working. It took me a while to set it up on my phone & I couldn’t get it to work the first day. Logging in the second day it appeared to be working. Worked for a few weeks and stopped working, again and again. The inconsistency in this app is the main problem, I also find it less easier to use. Simple is much better when it comes to parents. Our district is using this app for the year. I hope they return back to “Here Comes the Bus” as that app is much more consistent and easier to use.
Where is My Kid is a peace-of-mind GPS bus tracker designed to keep you updated on your child’s progress traveling to and from school. Any delays or...