Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cattle Bank & Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the Cattle Bank app a lot, and it is very useful. But on my iPhone 13 it doesn’t allow me to add new payees for online bill payments. I updated to iOS 18 and reinstalled the app but the problem persists. Searching for older transactions is not very easy. But for daily activities it is good.
I loved Cattle Bank’s previous app. This new app sadly is below par. Looking up old transactions used to be a breeze. This new app displays only recent transactions and looking up older ones is nearly impossible.
But oh my god does it render terribly on the 12 pro max. I don’t know how it looks on other screens, but I have no accessibility settings turned on and it looks like an app on a phone that has them turned on but the app wasn’t designed to handle it well. Stuff is all over the place, awkwardly sized buttons/interaction elements, weird side scrolling in areas you wouldn’t expect. Over all a very poor redesign. The former app was great, this one though was clearly not tested on every sized iPhone it runs on. At least I hope it wasn’t. Oh and 15 chars as the MAX size of a password? For a bank? Unacceptably small as of 2005, ridiculous in 2021. 15 should be the min. Max of 72+.
Our mobile app allows you to bank conveniently and securely 24/7, providing account access to review balances, transfer funds, pay bills, deposit chec...