Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naveed Afzal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, when I downloaded this I thought this was gonna be a game of, well, you know, realistic pregnancy. WRONG ON SO MANY LEVELS. Like, THIS LADY DOES NOT HAVE A BABY BUMP. Excuse me, but the number one most indicator that you’re pregnant is that you have a baby bump. NOPE, NOT THIS LADY!! What I noticed is that she doesn’t get a baby bump, and the way you animators decide to show the baby bump growth is THROUGH A PICTURE. really, guys, really? I mean COME ON. pictures can’t move!! (Or grow baby bumps) so why, why, why, why?? I mean, that’s ridiculous.. Like, seriously? Pictures are captured moments in life THAT CANNOT MOVE. like, in the advertisement photos below the download button shows she has a baby bump. The only advertisement photo that doesn’t have a baby bump is the one where she’s tryna give birth. I MEAN YOUR SUPPOSED TO LOOK HUGE WHEN THATS HAPPENING!! Ridiculous, animators, ridiculous… and second of all, I realized that that the wife has to do EVERYTHING for the husband who is A GROWN, RESPONSIBLE MAN WHO CAN DO THINGS FOR HIMSELF! Like, in reality, the husband is the pregnant wife’s SERVANT, (basically) but like, come on! This “pregnant” lady be doing EVERYTHING for the “helpless” husband. That’s kinda rude, yall, kinda rude. This is the beginning of my list of complaints for this game. Out.
Is is good but there is a little problem too much adds
The only way to do it is by
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