Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Pennsylvania · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was great for learning more about how my driving habits are perceived by telemetry devices. Driving a sports car doesn’t look great for the data that was collected with the app seeing “hard braking” and rapid acceleration resulting in lower scores. I didn’t think I was stopping hard or launching too much but the app surely thought so. It’s nice to see this data, and it’s convinced me not to use a tracker from my insurance! This study paid well too.
I participated in the UPenn Safe Driving Study and allowed them to monitor my phone usage through this app while I drove. It’s simple to use and worked great for me. UPenn notified me when the study concluded so I could uninstall the app. I’m honored to participate in this research study. I hope we can make the roads a safer place for everyone. An added bonus was getting paid after every week I drove while the app monitored my habits. Getting paid for something you’re already doing is a deal I’m always down for! The payments were easy to access and I added the virtual debit card to my Apple wallet so I could use it just about anywhere.
Terrible app and study. Showed as recording drives in the app, but I got texts that no drives were recording. Sent an email and they said fine on their end. A month later got kicked out for not driving enough. Tried to get payment for my month of drives but they said I only earned $5. Got emails saying there were issues with payment. Tried to withdraw my $5 weeks later and ran into error. Emails are inconsistent and no coordination between team members. Wonder if the study is actually about behavior and $*** people are willing to put up with. Don't believe researchers at an Ivy League school would intentionally be this stupid. Don't waste your time.
Only research participants may use this app. To see if you are eligible for one of our studies, please contact [email protected]. The...