Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Grace and Lace LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely love the clothes and videos that allow you to see the fit better. Please fix the search option in the app. It brings up non related items. For instance if you choose shorts, you get tops and jeans with a few shorts sprinkled in. It’s not helpful at all.
I started wearing Grace and Lace over a year ago and fell totally in LOVE with the merchandise (appearance, trendiness, quality and service) and the mission. Each and every purchase, and there have been many, is a true delight. LuAnn
I've been shopping with Grace & Lace for years and this app is a game changer! It is so fast and easy to use (especially on launch days when items sell out quickly). I love that the launch lives & try-on videos are accessible from within the app so I can get sizing help and I can easily shop Melissa's looks on the 'Inspo' tab. You've taken my love for Grace & Lace to a whole new level with the app. Thank you for always making your customer's experience you top priority!
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