Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WesBanco Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even though I have remember me and Face ID enabled, every couple of days I need to log back in again.
Because if you did you would realize how tedious and cumbersome it is to use this product I mean when you pull up the list of transactions it says “ pre-authorized ACH debit” but you have to click on each transaction to see what it is specifically The there’s a button of view all transactions so it’s a whole bunch of clicking that’s just extra steps to do what you want like even clicking to see the check image is why don’t they just populate automatically And then there’s that stupid picture of the guys with the tablet and the stylus why don’t you just get rid of that picture altogether and put something meaningful or useful in that space all of my account so I don’t have to hit the extra button to view all my accounts or even put a total balance there of all of my accounts
When are you going to allow the customer to initiate electronic bank transfers through the app and online to other major banks???
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