Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Interstate Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I haven’t actually used the app yet, but I did just finish setting up my account and already have some opinions: 1. You have to set up a completely separate account. From a security standpoint that makes sense, but obviously not convenient. 2. You can’t copy & paste or use a password manager when either setting up your account’s password or when you go to change a password. This is very poorly designed. 3. I don’t understand why not just integrate this into your main app, unless they’re doing this first to test the waters. I imagine they have their reasoning.
DO NOT USE THIS APP!!!!! I was told by the bank that this would make it so I wouldn’t have to call and let them know when I was leaving the country. I just set the app to where I was traveling and I could use my card anywhere in the world. This is not what happened, I set the app to where I was in the UK, card declined. Called and talked to 5 different people, told all of them I was using the app, all said I should be able to use my card no problem. Tried different ATMs after every call, card declined every time. Was unable to get my money for 4 days in the UK. Thank god for friends and emergency credit cards! I finally decided to try and delete the app and my card worked immediately!
There’s not really a point to having this app. All features should be part of the olb app I already have. Can’t even delete cards that are lost/stolen. If I could lock/reorder/and activate my card right from the app would even be helpful, but all it does it give me the # to the CCC. Please just merge this app with the existing OLB app. The only useful feature is it notifies me of my husband’s purchases before the other app does.
Protect your First Interstate debit card(s) with the ability to define when, where, and how your cards are used. Simply download the app to your smart...