Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗4 Pillars Fitness · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hoping to see more from this app. Truthfully I want to keep supporting anything TK does, and I had high hopes for this. That being said… I’m pleased with the intensity in the paid workouts, but there really needs to be some added features, especially for $15/mo. For instance, having a timer as you move to each workout or group would be helpful. As it stands right now, the timer takes up the whole screen and you can’t watch a video or remind yourself of reps without clicking out of the timer. Also it’s kind of disappointing that the Intermediate plan is literally the same exercises for 10 weeks in a row. But if that’s going to be the case it would be great to have fields to put your weights so you can track progress. It’s very incomplete and basic for a fitness app, much less one that’s $15/mo… I’m not sure that value is there as it stands. Yeah they’re good workouts, but there’s not variety from week to week. Needs more features.
Did my first workouts from the Minimalist plan this weekend and loved it! I’m fairly new to weight and interval training but found this app super easy to use and love the videos showing you the workouts. I was nervous the exercises might be too complex for me but haven’t had any issues and it seems most can be modified for your fitness/intensity level. I was glad you don’t need a lot of equipment because usually I just workout in my living room or driveway - this was perfect for what I’m used to while also giving me a bit of a challenge with new moves. Can’t wait to see what’s next!
THE TRAINING - The actual programming from the coaches look pretty good but there are a few issues. There are no alternate exercises so if you’re missing a piece of equipment, too bad. There are no program descriptions (program goal/fitness level/training modality). There are no RX weight for any of the exercises. There are only 3 plans available, which you have to pay to see. Looking through a program to try to identify what equipment/exercises you will need if you decide to select that plan is a giant pain because of the way workouts and programs are laid out. THE APP- videos take way too long to load or just crash and don’t work at all. A lot of exercise names get cut off and you can’t read the names of the exercises. No written description of exercises forces users to use broken video. I understand this was launched a couple days ago and there will be bugs but for $15/mo it would have been nice to see something better. This app feels rushed to market.
4PillarsFit is a premier fitness training app, built by the best, for the best. Our amazing trainers and team have put together premium fitness plans...
| Name | Price | Type |
|---|---|---|
| Monthly Access | $14.99 | Monthly |
| 3 Month Access | $38.99 | Quarterly |
| One Year Access | $119.99 | Yearly |