Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aaron Raimist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An app installed in the Apps folder. All this app does is open a window that says, "You can turn on Fokus's extension in Safari Extensions preferences." Thre is also a button that says, "Quit and Open Safari Extension Preferences ..." But the button doesn't do anything and there is no extension in Safari extension preferences. I am using Big Sur 11.6.1. I have the free version of Avast Security installed. The only Safari extension installed is 1Blocker.
Fokus is a Safari extension that emphasizes anything you select on the web by covering the rest of the page with a semi-transparent black overlay. Th...