Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vishal Kathiriya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I quite like this app I originally was gonna just delete it but I decided to give it a shot. The biggest issue is sometimes the banner ads cover the buttons so some stuff just doesn’t work. Other that that it’s quite good, and I think the developer just didn’t realize that would be an issue. Please fix so I can click the buttons!
I just downloaded this app last night and I’ve already fallen in love with it.
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