Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manish Kumar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I saw this and though, “this could be a fun game” and I downloaded it, looked at the reviews and wondered why there were two 1 star ratings, I thought nothing of it because there could be trolls. I was wrong. I opened up the app, started playing and had the claw closed so I wouldn’t pick up any blue dudes, well, right after I got past the first column and got to the second, the claw opened automatically with no way to close it! I thought that was a bug, but it consistently happened over and over and over. The games is rigged in the most obvious way imaginable.
Open hoop to collect the same color people and close hoop before different color people. Watch out for a color change as you might need to collect dif...