Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rajat Ujawane · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It wasn’t letting me update it
I’m just trying to figure out the point in collecting coins? Seems like a fun game for kids but can you think of a way to incorporate the coins maybe different bike designs, different tires, a helmet, different character, something like that. Just some ideas. Good foundation though!
Ride your bike to collect more wheels and grow as big as you can! Beware of the obstacles in your way! Can you become the biggest?