Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberto Gonzalez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really want a good utility for file conversions. I hoped that this one would work out for me. But, I’m very disappointed. 1. This app keeps displaying full-screen ads, many of which I cannot cancel. And not just one ad, but several in a row. 2. The conversion I tried kept failing. It said that was because my system was too busy. But it wasn’t too busy to display animated ads while doing the conversion! 3. When I converted an XLSX to CSV, it ignored line breaks within a cell.
Easy and quick
Yes, converted my csv file to pdf. BUT the app split my original 3 pages vertically, then added 3 extra pages to the end of the original file. Very hard to correlate the data!
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