Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberto Gonzalez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app claims to convert PDF files into xml files but it errors and says that the file type is not valid. Doesn’t work.
I have never seen this app work and only thing it does is show adds. I would give it zero stars if that were an option.
There were so many ads I couldn’t even upload a file to convert. Needs lots of work, and less ads. I’d rather pay for an app that works.
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