Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HARMAN INTERNATIONAL INDUSTRIES LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Limited customization through the app. The equalizer is 3 settings and three settings for ANC. When you pay this much for quality headphones at least give me an app that has some investment. ML can do better
Some of this review does bleed over into the headphones themselves, but they do go hand-in-hand. The app is not great and has not been updated for over two years. In all that time they still haven’t release version 1. The EQ options are limited to a couple of pre-defined bass settings. The on-head detection is completely unreliable. The charge percentage drops from 100 to 85 within about a minute of use. Even a perfect app would not compensate for the uncomfortable fit of the headphones with glasses (particularly compared to Sony’s WH-1000MX), but perhaps they need to break in.
For as much as these headphones cost, you would think that the app would be worthy of these great sounding headphones. App needs to support all music devices. And app needs to update users when firmware is available.
Choose your listening preference and select Active Noise Cancellation and Ambient modes. Set on head detection and auto time-off parameters.