Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IOB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cannot create UPI pin and unable to reset it. Lacks basic features. And when you change the theme in some screens the display fields are different which is a basic testing that a junior developer should have done. Seems like a useless IT team developed this.
When I try to click the send sms to verify the mobile i get a pop up like WiFi is not allowed. How can the app without WiFi ? What am I missing here ?
I am unable to verify my phone number. I get the OTP but it’s not auto detected nor I have the option to manually enter it in. What is the point of the app if you are not looking at the usage data
Indian Overseas Bank unveils BHIM IOB UPI. Registered mobile number in the bank account to be entered by the customer. OTP will be sent to the custome...